Everything about Fhm totally explained
FHM or
For Him Magazine is an international monthly
lad's mag.
The magazine began publication in 1985 in the
United Kingdom under the name
For Him and changed its title to
FHM in 1994, although the full
For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street
men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987.
FHM was sold from
EMAP to
Bauer in December 2007.
After the emergence of James Brown's
Loaded magazine (regarded as the blueprint for the lad's mag genre),
For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to
FHM. It subsequently expanded internationally.
The magazine is printed on high quality glossy paper and the photography is of high technical quality. Towards the end of the decade the
lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales.
In December 2006 it was announced that
FHM will be discontinuing its United States print edition after the March 2007 issue, turning to an all-digital format with the launch of FHM Online.
Magazine content
Like
Loaded,
FHM arguably relies heavily on the appeal of
photographs of
scantily-clad women. Unlike many magazines,
FHM prints photographs of women already famous for reasons other than their physical appearance—such as
actresses and
pop singers.
FHM is typically stocked in the lifestyle rather than adult section on newsstands, although
Wal-Mart banned lad's mags in 2003.
FHM publishes an annual list of the "
100 Sexiest Women In The World", as voted by its readers.
As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.
FHM in other media
Originally starting as just a magazine,
FHM has now expanded into other media. This includes different
websites for almost every country in which
FHM is published, each featuring localised content. In some countries,
FHM pictorials and videos can also be downloaded onto
mobile phones.
FHM TV was also the name of a music
television station in the UK. It was a
programming block on (and as such broadcasted on the same channel as) fellow EMAP-owned music channel
Q TV. The channel played music themed shows such as "", "
FHM Dance" and "
Now Thats Hot!", which mainly consisted of music videos. This format ended in Octover 2007.
In, Carley Bobby states that
FHM has voted her in a top 100 list for "Best Ass".
FHM in other countries
As of January 2007,
FHM publishes 28 editions per month, including editions in
Russia, the
United States,
Czech Republic,
Norway,
Denmark,
Romania,
Croatia,
Australia,
Estonia,
New Zealand,
France,
Latvia,
Lithuania,
Indonesia,
Taiwan,
Portugal,
Malaysia,
India,
Mexico,
The Netherlands,
Venezuela,
Thailand, the
Philippines,
Serbia,
South Africa,
Spain,
Slovenia,
Sweden,
Singapore,
Bulgaria,
Greece,
Germany,
Hungary and
Turkey.
India
The Indian edition of
FHM is published by
Nextgen Publishing Ltd
, which also prints
Car India,
Bike India The Ideal Home and Garden,
Smart Photography,
Commercial Vehicle and
Computer Active.
FHM was launched in India on October 19, 2007 in a party held at Mumbai whose guests included Lakshmi Mittal, Sanjay Manjrekar, Sharukh Khan, Vivek Oberoi, Karan Johar, Andrew Symonds, Deepika Padukone, Rohit Bal and Madhur Bhandarkar. FHM India's first cover girl was
Ujjwala Raut.
Spain
The
Spanish edition of FHM is published by Focus Ediciones.
South Africa
The South African edition of
FHM is published by
Uppercase Media
Denmark
The Danish edition of
FHM is published by
Benjamin Publications under chief
editor Søren Baastrup and editorial director
Thomas Brunstrøm. Its main journalists are
Marc Thygesen and
Lasse Mortensen, and additional writers include
Kira Eggers and
Dominic Smith.
Further Information
Get more info on 'Fhm'.
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